There are over 800 million monthly active TikTok users worldwide — so it’s safe to say there are enough people out there to grow your following on the platform.
From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless.
We’re sharing 14 top strategies to get more followers on TikTok — without any shady tactics!
TikTok is centered around the For You page — TikTok’s equivalent of the Explore Page on Instagram.
Instead of users scrolling through a news feed, TikTok curates a For You page — an endless stream of personalized content for each user.
The For You page is filled with recommendations based on how users interact with other videos on TikTok.
Think of the For You page as a mix of already viral content and what TikTok thinks you’ll like based on your previous app activity. So with no two For You pages the same, there’s the opportunity for every brand to get in front of the right audience.
2 Facts about TicTok
Before we get to tactics, there are a few things brands and businesses should know about TikTok to help define the best strategy for growing your TikTok community.
#1: TikTok Has Majority Gen Z Users (But That’s Changing!)
For many, the first thing that comes to mind when we say “TikTok” is lip-syncing teenagers and dance challenges. But don’t be fooled!
Brands like The Washington Post, Aerie, and Gucci have all joined the ranks of TikTok and have gained millions of followers — and not from only lip-syncing and dancing!
While much of their audience will be Gen Zers (with 41% of TikTok users being 16-24), that’s not to say their audience isn’t loyal.
#2: More Followers Doesn’t Equal More Sales
For brands on social media, growing your following usually comes with the promise of better sales opportunities or clicks through to your website.
But on TikTok, your goal (for now) should be to have a great brand affinity and to provide a space where your followers enjoy engaging with your content.
At the moment, opportunities to drive traffic to your website is limited on TikTok — there are no clickable links in video captions.
14 top strategies to get more followers on TikTok
Tip #1 to Get Followers on TikTok: Identify Your Target Audience
As we mentioned, the more TikTok users who view your videos, the more likely you’ll end up on the For You page, ultimately gaining you more followers.
There is a wide range of content (and users) on TikTok — meaning there really is room for everyone! Whether you’re a gamer and love Animal Crossing or you’re a fan of satisfying soap cutting videos — there are videos for you.
Think about what type of content your audience likes and dislikes. If you’re just starting out, it doesn’t hurt to ask your followers on Instagram Stories. Maybe share a question or poll sticker, asking them what kind of TikTok content they engage in and what they’d like to see from you. You may be surprised by what they say!
TIP: You can discover more about your followers by switching your TikTok account to a Pro account, where you’ll have access to high-level analytics about your content and audience!
Tip #2 to Get Followers on TikTok: Hit TikTok Trends at The Right Time
TikTok created its own genre of video content — by allowing users to combine sound clips and music with their own original video content, viral trends pop up overnight!
That’s why you’ll often see multiple variations of the same video — just with different takes on the song or concept.
If you want to hop on a trend and you’ve got something creative and fun to offer to stand out for the crowd, you’ll definitely see more TikTok followers on your profile.
Tip #3 to Get Followers on TikTok: Create Your Own Trend or Challenge
If you post the same type of content as everyone else, you won’t get many followers. You need to find a way to make yourself stand out on TikTok, whether it’s what you wear, how you act, or the skits you perform. Injecting your own unique personality and into each video is sometimes enough to garner followers.
TIP: Follow in Chipotle’s steps and make a challenge that’s easy enough to execute so it’s fully inclusive and not totally out of reach.
Tip #4 to Get Followers on TikTok: Use the Right Hashtags
Hashtags act the same way on TikTok as they do on other platforms, like Instagram — for discoverability.
There’s no clear-cut guide to which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags, and general hashtags related to the platform, so your content is discoverable to help you get more TikTok followers.
Just like Instagram, a bit of hashtag research can go a long way to getting more eyes on your posts.
Tip #5 to Get Followers on TikTok: Post Original Content Often — and Don’t be Afraid to Get Creative!
This point speaks for itself. If you don’t post content often enough, how are people going to find your TikTok videos? While you don’t necessarily have to post videos every day, you need to come up with a schedule. Posting every other day or once a week is a good way to start.
Getting creative with TikTok’s editing features and creating your own content on a regular basis, will definitely increase your chances of getting more TikTok followers.
Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement and interaction, so the more you post, the better your chances will be of getting seen by the platform’s huge audience.
The editing features within TikTok make it easy to create entertaining content, but what you post, and how often, will be determined with experimentation.
Tip #6 to Get Followers on TikTok: Post at Peak Times
Getting more followers on TikTok is easier once you know when your audience is most active.
And thanks to TikTok Analytics with a Pro Account, you can find out the specific days and hours your audience is most active.
Note: TikTok displays all analytics in UTC time. That means you’ll have to do a timezone conversion to find out when your audience is most active in the location that they’re in.
Tip #7 to Get Followers on TikTok: Connect to Your Other Social Media Channels to Cross-promote
TikTok makes it super easy to download videos from any profile (including your own) and repost it to other social media channels.
If your brand already has a solid following on another platform, chances are, you’ll be able to get more TikTok followers who migrate over — but only if you tell them.
Tip #8 to Get Followers on TikTok: Collaborate with Content Creators
It’s no surprise that individual personalities and profiles are the most popular on TikTok, and that’s why they have the most followers.
And many influencers from other platforms (particularly YouTube and Instagram) have been successful in migrating their huge followings to TikTok since their followers are already active and tuned into their content.
Just like on Instagram, brands can really gain a whole host of benefits by partnering with an influencer or content creator.
Tip #9 to Get Followers on TikTok: Repost TikTok as UGC
People love to see their content reposted on social media profiles they love, so capitalizing on user-generated content (UGC) can help you get more TikTok followers.
It’s easy to download and repost content directly from TikTok; the TikTok logo and content creator’s handle is automatically added to each video download, so there are never any issues about giving credit.
If you don’t have time to create your own content, reposting UGC can help make your TikTok profile feel “full”, and really boost your posting frequency!
If users know there’s a chance they could be featured on an account other than their own, they’re usually excited to create content and tag the brand to have a shot at thousands of TikTok users seeing their post.
Tip #10 to Get Followers on TikTok: Create a Clever CTA
It’s one thing for users to enjoy your content, but that may not be enough to get more TikTok followers.
Profiles who use a call-to-action at the end of their videos increase their chances of boosting their following because sometimes a little nudge in the right direction works!
The catch? You have to make your CTA as exciting, clever, and enticing as the content you’re creating. This can come in the form of simple text additions on your video (“Follow us for more videos like these!”), or you can even host a giveaway, like the one EOS did. They even encouraged followers to tag a friend, which helps build exposure exponentially.
Tip #11 to Get Followers on TikTok: Engage with TikTok Content You Like
It’s easy to forget that TikTok is a social media platform — anyone who has lost a couple of hours scrolling through their feed will know that it’s highly addictive, but not exactly built for conversations like Facebook or Instagram.
So the only real way to engage is through likes and comments on other videos. One strategy to grow your following is to simply get on TikTok and start engaging with content that compliments your brand.
Follow influencers that would be great partners for your brand and engage in their videos or find other brands in your industry that you’d like to support.
Tip #12 to Get Followers on TikTok: Explore Tiktok’s Paid Options
TikTok Ads are still in their infancy, which means there’s an opportunity to be seen by the right audiences as the competition is still relatively low!
With TikTok Ads, you can target specific demographics and locations to make sure your content reaches the most relevant audiences, which could mean plenty of conversions into new followers.
These are your TikTok Ads options:
• In-Feed ads: TikTok content that shows up in a user’s feed, between organic posts
• TopView: Presents the profile when the app opens, reaching a wider audience as it’s one of the first things they see
• Brand Takeover: Similar to TopView, these are full-screen ads that are displayed when the user first opens Tik Tok
• Brand Hashtag Challenges: A custom hashtag challenge is placed on the Discovery page, providing the opportunity for maximum reach and engagement
Tip # 13 Incorporate Popular Music
TikTok is built on music. The app gives you an entire library of songs at your fingertips, so why not use it? You might enjoy listening to The Beatles or heavy metal, but unfortunately, those types of songs usually don’t fly on TikTok.
Tip # 14 Perform Duets
Teaming up with other TikTok users is a great way to expand your fanbase, as well as help your content reach new groups of people. TikTok’s duet functionality allows you to perform with another user without having to meet face-to-face.
It’s best to perform duets with users that have a similar amount of followers. If you have 50 followers, you should try collaborating with another user who has about the same. As you gain more followers, you can start performing alongside more popular users.
This is how to get TikTok followers, fast:
Day 0: The research
Like any challenge, getting TikTok famous lives or dies on planning. So it’s important to know who the key players are, what kind of content they’re putting out, and how you can use their fame to your advantage.
Day 1: Seeing what sticks
You have got to come up with a concept that isn’t completely overdone or lame. Then you’ve got to find the right audio. After that, you’ve got to make sure that you’re exactly in sync whilst filming. One slip of the thumb, or shake of the frame and you’re done for. This basically means you’re going to have to shoot and re-shoot several times for about ten-seconds of content. So, yeah, it’s kind of a process.
Live video feed from the inside of my brain: pic.twitter.com/CEAsgb3czK
— nadia_tiktok (@TiktokNadia) April 13, 2020
Day 2: Spam content
The more you post, the more exposure you get. Not every TikTok you make is going to be a hit. But if you’ve got more content, you’ve got a better chance. Also, because of the way that TikTok is set up, it’s easy to like someone’s video and then scroll right past it. On the off chance that someone likes your content enough to click on your profile, it’s crucial you have more good content to keep them hooked. If you’ve got your page on lock, the following will start to roll in.
Day 3: Following trends
Anyone who knows TikTok knows there’s a different viral trend every other day. And do you know what comes with viral trends? Views. Lots and lots of views.
Day 4: It’s all in the analytics
Without a doubt, it is the most important day. Use the TikTok Pro option to check graphs detailing your video views, profile views and followers. What’s more, you could see the distribution of your followers by gender and territory, as well as knowing what time they’re most active.
Day 5: Going viral
Once you understand your audience, you will put on videos that have the chance of going viral!
These tips may not make you an overnight TikTok sensation, but you can still use them to work towards your goal. You’ll have to spend a lot of time and effort to make your videos stand out. Soon, all your hard work will pay off, and you’ll rack up hundreds (and someday millions) of followers.